Why do SDR games always feel like a second job… for the… – Will Sumner

Founder @Targitr | Fuel sales growth with engaging games 🎮 and smart rewards 🏆

Generated by linktime

2 6 Comment on LinkedIn

July 28, 2025

Why do SDR games always feel like a second job… for the manager? 📄 You plan out the rules. 📝 You build a deck. 🖥️ You make a tracker. 🙋‍♂️ You chase people for updates. 📊 You manually tally the winners. 🏆 You announce it on Slack. You get… 3 fire emojis 🔥 🔥 🔥 and a bunch of "who won?" replies. Sound familiar? It’s wild how much effort goes into getting reps to care about something that’s supposed to make their job more fun. Here’s the hard truth: If the reward system isn’t integrated into their workflow, it becomes just another Zoom meeting or doc to ignore. Motivation should be automatic, not a PowerPoint presentation. If your reps can’t see where they stand without asking you… the game’s already lost. SDR leaders, if your incentive program disappeared tomorrow, would anyone notice? If the answer is “probably not”… it might be time to rethink how you're doing this.

2 Comment on LinkedIn

July 28, 2025

Top
Latest

Today marks Day 1 of officially stepping into entrepreneurship (well, kind of...) Since December 2024, I’ve been building something that I’m incredibly excited about, and as of July, it’s finally going live. Introducing Targitr 🎯 For years, SDR managers have done everything they can to coach, motivate, and grow their teams. But the tools? Clunky Excel games. Lifeless CRM dashboards. It’s time for something better. Targitr is built to be that better thing, a platform designed to help sales managers set up reward programs, run engaging games, and boost team culture, all while staying focused on what matters: building high-performing sales teams. Whether it's skill development, injecting some fun into the day, or just making work a little more motivating, Targitr was made for that. Excited (and a little nervous) to put it into the world next month. Thank you to everyone who's provided feedback, advice and suggestions while developing it - this has allowed me to stay on the right track towards perfection.

In the past few days I’ve booked 15 meetings being my own SDR... 353 cold calls. 15 meetings booked. That’s a 4.2% conversion rate. All just by using HubSpot & Lusha I’ve recorded a breakdown of what I do before, during and after a cold call to ensure it’s a productive process. Want access? 1. Connect with me 2. Comment “CALL” below I’ll send it your way. #SalesDevelopment #ColdCalling #SDRLife #SalesTips #B2BSales #SalesStrategy #Prospecting

I’m happy to share that I’m starting a new position as Account Executive at Lead Forensics!

November 6, 2023

I’m excited to start my business position at Nodes & Links. It’s hard to find companies these days that can match the kind onboarding and support that this team has shown thus far to me. Can’t wait to get stuck in and continue my sales career. Thank you to Stephen R. and Wayne A.L. Tritton for making the process so easy to follow and efficient.

December 3, 2022

I’m happy to share that I’m starting a new position as Commercial Account Executive at Enable!