My go-to outbound strategy has always been cold calling, nothing beats a real human-to-human conversation.
Over the last 30 days, I’ve spoken to people about Targitr, the market, other products… even Manchester United (we suck right now) and plenty more.
Why talk about things outside of business?
Because we’re all human, and showing that matters. Crack a laugh, find some common ground.
They’re not interested? No problem. Be kind, and find the next person who is.