Cold calling is tough, but here’s an insight that surprised me.
According to Gong, successful cold calls feature longer monologues from reps.
➡️ On average, successful calls had a 37-second rep monologue vs. 25 seconds on unsuccessful calls, that’s 50% longer.
So what does this mean?
It’s not just about “getting to the point.”
Sometimes, holding the floor a little longer helps establish credibility and buy yourself more time.