An interesting response to my recent survey...
If you were on the other side of the meeting, being the prospect, would you switch off if a rep didn't show you the platform at all?
Does this depend on the lead being inbound or outbound?
Does this depend on the pricing model of the product?
Tip for AEs and SDRs - sit demos with your competition. See what it's like being on the opposite end.
Understand the good, bad and ugly around what you're up against.
Knowing the difference will give you great confidence in selling.