97% of sales managers teach cold emailing completely wrong ❌ They focus on: • Subject lines • Personalisation tokens • Follow-up sequences But miss the ONE thing that actually gets replies. After analysing 1000s of cold emails across B2B companies, here’s the framework that works: 1️⃣ Trigger Recognition (Line 1) ↳ “I noticed [specific business event at their company]” ↳ Not generic research—actual business relevance 2️⃣ Impact Connection (Line 2-3) ↳ “This typically creates [specific operational challenge]” ↳ Connect their reality to business impact 3️⃣ Social Proof (Line 4-5) ↳ “Similar companies reduced this challenge by X%” ↳ One specific, measurable outcome 4️⃣ Soft CTA (Line 6) ↳ “Worth exploring if this applies to your situation?” ↳ Consultative, not pushy Real example that books meetings: “Hi Sarah, I noticed TechCorp just expanded to 3 new markets. This typically creates territory coverage gaps and longer SDR ramp times. Companies in similar expansion phases have reduced new market ramp time by 40% using territory-specific playbooks. Worth exploring if this applies to your situation?” Stop teaching your SDRs to sound like marketers. Teach them to sound like consultants.