Will Sumner
Founder @Targitr | Fuel sales growth with engaging games 🎮 and smart rewards 🏆
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June 17, 2025
📞❄️ Apple’s New AI Call Screener Is Cool… But Cold Callers Aren’t Sweating...
Apple just dropped a new AI feature that screens calls like a digital bouncer, asks who you are and why you're calling before letting you through.
Cue the headlines:
“Cold calling is dead!”
“SDRs in shambles!”
“RIP outbound.”
But here’s the thing… as someone who cold calls every day, I’m not worried.
Here’s why:
If your opener’s strong, the AI won’t stop you.
The prompt is just: “Tell me why you're calling.”
If you can't pitch value in 8 seconds, that's not an Apple problem, that’s a messaging problem.
It forces better habits.
→ Do your homework.
→ Personalise your pitch.
→ Lead with relevance, not your job title.
We’ve been adapting since day one.
From switchboards to spam labels to auto-blockers, cold callers evolve. We always find the new angle. This is no difference.
So to the reps out there hearing the panic, don’t stress.
Focus on being real, being relevant, and sounding nothing like a robocall.
5 Likes
June 17, 2025
Discussion about this post
Matt Rowbotham
3 months ago
AE @Altura (Bid AI) | Ex Tech founder | Property Investor | Figuring out my future content!
Also, you have to manually switch it on. Maybe 20-30% of people will bother to do that.
